Blue Shamrock Music had an existing e-commerce website but the site was confusing for users. The site had to be user-friendly for radio executives who were looking for songs to play on their station, artists who wanted to distribute their music, as well as fans who wanted to purchase music. We came up with a plan to separate the content and make the journey easier for each visitor to the site. The site is now not only more visually pleasing but also more user-friendly with it being much clearer where each visitor needs to go to find what they need.