The language graphic designers use can sometimes be confusing to someone not in the industry. We will be sharing some common, and not so common graphic design terms to help you understand the ‘lingo’ we may use.

First up is one of our faves – Typography. No design is complete without some beautiful typography!

The Wikipedia definition for typography is: the art and technique of arranging type to make written language legible, readable, and appealing when displayed. It’s subjects like these that make a designer’s heart sing. Type is so much more than just the alphabet. Each typeface takes single letters and shapes and forms them into something a reader still recognises as the original letter but in a slightly different shape and style. A chosen typeface or font can make or break a design. Think of a law firm using Comic Sans… or anyone besides a preschool really. A font choice can change the whole feel of the words they are displaying.

Get in touch if you need help choosing a typeface or font that suits your business.